The Real Man's Meat™
The design and branding of tofu packaging has been a widely neglected area in the food industry. In this project I set out to give a unique and interesting spin on tofu. Injecting humor into the brand it plays off of the perception of meat being a manly thing in our lives that vegetarians are missing out on. With Manly Tofu you can throw a tofu t-bone on to the grill with the steak of your non-vegetarian friends.
Deliverables:
- Name
- Logo
- Packaging
- Stationery Design
- Website
- Color Palette
- Tagline