COME TO THIS.
Described as an intelligent conference on the persuasion of advertising and design this is basically an advertising campaign for a conference of ad campaigns. A tongue and cheek concept of advertisings persuasive and often mind changing tendencies was used represented by a hypnotist's spiral. Overlaid on these spirals are demands from the advertisement in a transparent font to represent advertisings hidden motives. A subway user would be demanded to tap the screen to add money to their card, to "come inside" when the train pulls up to the station, "come to this", or "go here" when seeing the ads in the train. A series of print ads was also created that has pop out glasses that you can construct to get 5 dollars off admission when wearing them to the conference. The idea being that other travelers would see all of the attendees proceeding to the conference as if in a trance because of their glasses. Online advertisements such as email blasts, youtube, and facebook ads were also created. Finally event swag also carried on the same theme.
Deliverables:
- Name
- Logo
- Subway Advertising
- Magazine Advertising
- Direct Mailer
- Email Advertising
- Web Banner Advertising
- Website
- Conference Swag Design