10
Post
Office
Square
Client: Synergy
Services: Brand identity, brand concept, brand look and feel, website, collateral
Inventing the “boutique” office building
From class B to boutique, the 10 Post Office Square brand pivots to create an entirely new class of building. One that asks, what if going to work felt more like going to a boutique hotel. Using an earthy color palette, a logo inspired by the buildings storied past, a layered look and feel that incorporates textures found on the building, and typefaces dripping with character, 10 Post Office Square now has a new lease on life.
