7INK
Client: National Development
Services: Brand concept, brand look and feel, art direction, video, print, social
Bringing Co-living to Boston
Not only did the 7INK brand need to resonate with a gen-z audience, it needed to introduce an entirely new way to live in Boston. As the city’s first co-living building where everything from the furniture, utilities, and even friends are included. An art directed photoshoot inspired by a 20–something’s camera roll complete with direct flash and good times helps convey life living at 7INK. An ever shifting mosaic of vibrant color and texture keeps things fresh and exciting.
