Berklee
College of
Music
Client: Berklee College of Music
Services: Brand identity, brand architecture, creative concept, print
A
natural
fit
Berklee College of Music, the largest independent college of contemporary music in the world, needed a brand that lived up to its reputation. In crafting the logo, the answer was built right into their long-standing latin phrase. Esse Quam Videri, or “to be rather than to seem” or to put more simply, be your natural self. This sentiment was perfectly represented by the natural symbol which in non-music speak means to play a note in its true form. With that as a North Star, after an incredible amount of exploration we arrived at a clean, simple, and timeless interpretation that has become a mark for the innovation and incredible talent that they continue to exude.
